Product demonstration
Use a hand movement to link the opening shot to the payoff.
Shoot for the vertical feed
Use a hand movement to link the opening shot to the payoff.
Reveal the light first, then cut to its use on the page.
Open with the sealed package and reveal its contents in order.
Teach one action at a time so viewers can follow along without sound.
Frame the detail that makes the product easier to use.
Introduce the individual pieces before revealing the complete set.
Answer one buying question with a visible demonstration.
Place the product at a specific moment in a daily routine.
Reveal the outline before showing the full product.
Keep the framing fixed while cycling through product variants.
Build around one action per shot. Keep the product and captions inside the central frame and check that the story still reads on a phone with the sound off.
Develop vertical-first sequences, plan the shoot and deliver edits with captions and platform-specific crops.