STUDIO CONCEPT
Product demonstration
Try opening with the turning dial before naming the product.
Service / Bruqa
Hook Testing
Find a stronger opening
STUDIO CONCEPT
Problem / solution
Try the question against a close-up of the unfinished list.
STUDIO CONCEPT
Unboxing
Open with the sealed package and reveal its contents in order.
STUDIO CONCEPT
How-to ad
Teach one action at a time so viewers can follow along without sound.
STUDIO CONCEPT
Feature spotlight
Frame the detail that makes the product easier to use.
STUDIO CONCEPT
Bundle ad
Introduce the individual pieces before revealing the complete set.
STUDIO CONCEPT
FAQ ad
Answer one buying question with a visible demonstration.
STUDIO CONCEPT
Routine ad
Place the product at a specific moment in a daily routine.
STUDIO CONCEPT
Teaser ad
Reveal the outline before showing the full product.
STUDIO CONCEPT
Variant showcase
Keep the framing fixed while cycling through product variants.
Isolating the first two seconds
Write two openings for the same edit. Swap the opening line or first image, keep the rest of the sequence fixed, and review retention at the cut into the product shot.
The service
Test the first seconds of an ad with different opening lines, visuals and pacing.