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Service / Bruka

Creator Sourcing

Find the right voice for your brand

CAST / 02

The service

Define the audience and brief, shortlist creators, and align on tone, deliverables and usage before production.

CREATIVE LIBRARY

Choosing the right creator

Ask each shortlisted creator for a sample that resembles the intended placement. Compare how naturally they handle the product, explain a feature and deliver the opening line.

STUDIO CONCEPT

Product demonstration

Cast for confident hands and clear product handling.

STUDIO CONCEPT

Product launch

Use the light reveal to brief a creator with a strong eye for framing.

STUDIO CONCEPT

Unboxing

Open with the sealed package and reveal its contents in order.

STUDIO CONCEPT

How-to ad

Teach one action at a time so viewers can follow along without sound.

STUDIO CONCEPT

Feature spotlight

Frame the detail that makes the product easier to use.

STUDIO CONCEPT

Bundle ad

Introduce the individual pieces before revealing the complete set.

STUDIO CONCEPT

FAQ ad

Answer one buying question with a visible demonstration.

STUDIO CONCEPT

Routine ad

Place the product at a specific moment in a daily routine.

STUDIO CONCEPT

Teaser ad

Reveal the outline before showing the full product.

STUDIO CONCEPT

Variant showcase

Keep the framing fixed while cycling through product variants.